I am an avid music lover.  So much so that my iTunes is filled with over 529 days ( or over 13,000 songs ) of playable music ranging from classical to rap.  Music to me is one of the truest ways to express yourself or a message you wish to convey.  Those with musical talents truly have an art of expression and that art is a powerful and effective way of transportation of information.  With this said, what if I told you that your brand needs to ‘sing’?

Brand is another word that is often thrown out there in a general state not really understood.  Your company’s brand is the overall imagery of your mission statement and is not limited to your logo or color schemes.  Your brand is truly any messaging tool your company uses to express its self.  Your brand can be the way you handle client related issues or it can be the way you handle your social space.  Your brand however does have roots and those roots need to be planted, watered and fed correctly.

So what does brand have to do with music or art?  Everything.  Like music, your brand needs to engage the audience.  It has to communicate with a wide group and it must display your overall commitment to your industry and client base.  When you have truly identified your brand it will be a thing of beauty, it will be a modern piece of art.  Planting your brand starts with planning, planning and more planning.  Watering your brand means you look after it and you ensure that those you hire, outsource to and interact with all have your brands best interests at heart.

Now feeding your brand, is the fun part.  This is the part in which you are able to become incredibly creative.  Where you are able to work with your audience to share with them your visions, ethics and dreams.  Feeding your brand correctly, will take your business to new heights and you will soar above your competitors for years to come.  You may have set backs and feed your brand some raw meat, but it is always curable.

In today’s market place your brand must be ready to flex, but not break.  Your brand must be fine tuned, but not over the top.  Your brand must follow the curves, but lead the pack.  Do you think your brand is up to the challenge?  Re-branding an existing company or branding a newly formed idea is one of my favorite tasks and one of the most challenging.  It takes time, energy and a commitment to understanding.  It takes being an artist and understanding your canvas.  Not all brands are created equally, but all brands have the chance to become something great!

Your brand can be as amazing as Beethoven’s Fur Elise or as painful as a David Hasselhoff’s* solo album, it is truly up to you and those you surround yourself with.

*I have nothing against the “Hoff” as long as he isn’t singing.  

Technorati Tags: Advertising, Content, Customers, Design, LIME, Marketing, Print, Social Media, Social Space

Related posts:

1. You don’t, you can’t, you just shouldn’t Why such a negative title? I have a strong point...
2. Your reach might surprise you For the last week I have been fighting a nasty...
3. There is just too much static…so just ignore it. In the world of marketing and advertising there always seems...
4. Do you have your “Social Space”? After 17 years of running businesses I have always marveled...
5. Comments, who needs them? Ever heard the saying, “If you have nothing nice to...