Time for a “Time Out”

In the business world we tend to think that pushing ourselves to the limit is what will breed success.  I want to defunk that theory and give you a new strategy to incorporate, called “Time Outs”. As you may or may not know, I am a father of five children and one of our family traditions are “Time Outs”.  Not those where our children are sent to their rooms or noses in... Read More

Is honesty over rated? Really we are advertising here.

A few days ago I read a blog post from AdAge and Bob Garfield on the topic of KFC and their recent ad campaign and yet again KFC got me thinking. The blog post dives into some of the ‘issues’ with KFC and I encourage you to read it, but I want to take this in a different direction.  I want to discuss a principle that seems to be leaving the world as a whole and more noticeably... Read More

Mark today on your calendars…today is a day of change

So after 17 years of business I can truly say that what I am about to share with you, is the most exciting project I have ever worked on. After months and months of work I would like to present to you Media Lemur.  For the first time in the world’s history print can truly become digital and not just a PDF, website or screen shot of print editions.  This won’t be a ‘flip... Read More

The digital door is wide open—Anyone ready to walk in?

So this week we had another player enter the digital media world, WIRED.  How did they do in this humble marketer’s opinion? I give it a two out of five stars.  It is an okay start, but honestly coming from a leader in the geek world I truly expected more from WIRED. They did nail down the rich media content, but the delivery of the content was still laced with the feel of... Read More

There is just too much static…so just ignore it.

In the world of marketing and advertising there always seems to be something new, something better and something you just HAVE to use.  After 17 years of watching, living and experiencing this, I have come to a solid conclusion—no. No I don’t have to use the newest, latest or most revolutionary thing out there to be successful.  In fact it is just the opposite.  The... Read More

Your reach might surprise you

For the last week I have been fighting a nasty flu bug and have not had the opportunity to post.  While I am not at 100% I wanted to get back to the writing world, so here we go. During my ‘rest’ I thought about a lot of different topics to write about, but one that kept coming out on top was ‘reach’.  In advertising your services or products, this is one of the most... Read More

You don’t, you can’t, you just shouldn’t

Why such a negative title? I have a strong point to make and sometimes adding a bit of negativity to your message helps send the message home. I get asked often how to create the perfect advertising campaign. At a lunch, in a meeting or at a business conference I will be asked, “How do I create a successful advertising campaign?”  My reply is short, simple and to the point,... Read More

365 copies and counting… they hope

I came across an article about the new GQ iPad magazine app from Appleinsider.com and it got me thinking.  The article focuses on the fact that GQ has only sold 365 copies of their iPad magazine in a month and a half since the iPad has been out.  Wow!  Out of a million plus possible consumers GQ has only managed to get 365 downloads, really?  Is this a sign that digital magazines... Read More

Write it, type it, post it, tweet it, status it…what is it all?

Another buzz word to really catching on fire in 2010 is ‘Content Marketing’, well what is it? Funny how we use these words in hopes to identify a process in an industry ( whether that is the medical world, auto industry or anything really ) and then we have to write blogs and articles just to explain it.  This is one said blog, an explaining blog. ‘Content Marketing’ is... Read More

Your new mentor is 6 years old

The Boy Scouts of America have a motto that all business owners need to live by, that motto is “Be Prepared”. A simple little statement that can profoundly impact the future of all tried endeavors. The boy scouts are always prepared with first aid kits, water, extra socks and so on. They look to be prepared for emergencies, but when you look deeper into the principle of ‘being... Read More