Killing the Mosquitos

Have you every tried to please everyone in a day? How about for 12 hours? Better yet have you ever tried to please everyone around you for an hour? I will go out on a limb and say yes, you have tired, “tried” being the key word there. The crazy thing is tomorrow you will wake up and try it all over again. My advance—don’t. Stop right now and know that... Read More

Except one—my dog.

It is funny how life will come at you full circle.  How it will pull you and push you through your days, through the months, through the years and then at some point you will look around and see that the journey hasn’t taken you too far, yet it has simply taught you how to get around.  When we look at it, it is almost humorous or ironic that in some cases the things we once... Read More

Time for a “Time Out”

In the business world we tend to think that pushing ourselves to the limit is what will breed success.  I want to defunk that theory and give you a new strategy to incorporate, called “Time Outs”. As you may or may not know, I am a father of five children and one of our family traditions are “Time Outs”.  Not those where our children are sent to their rooms or noses in... Read More

Is honesty over rated? Really we are advertising here.

A few days ago I read a blog post from AdAge and Bob Garfield on the topic of KFC and their recent ad campaign and yet again KFC got me thinking. The blog post dives into some of the ‘issues’ with KFC and I encourage you to read it, but I want to take this in a different direction.  I want to discuss a principle that seems to be leaving the world as a whole and more noticeably... Read More

Mark today on your calendars…today is a day of change

So after 17 years of business I can truly say that what I am about to share with you, is the most exciting project I have ever worked on. After months and months of work I would like to present to you Media Lemur.  For the first time in the world’s history print can truly become digital and not just a PDF, website or screen shot of print editions.  This won’t be a ‘flip... Read More

A day of honor, a day to respect, a day to remember

Today in the United States it is Memorial Day – a day to remember those that bravely given the ultimate sacrifice…their lives.  Regardless of your political views or personal beliefs on War, please take a moment and honor the brave men and women that have fallen. Whether you are an American or not take time to thank those that serve you, give them your respect and... Read More

The digital door is wide open—Anyone ready to walk in?

So this week we had another player enter the digital media world, WIRED.  How did they do in this humble marketer’s opinion? I give it a two out of five stars.  It is an okay start, but honestly coming from a leader in the geek world I truly expected more from WIRED. They did nail down the rich media content, but the delivery of the content was still laced with the feel of... Read More

There is just too much static…so just ignore it.

In the world of marketing and advertising there always seems to be something new, something better and something you just HAVE to use.  After 17 years of watching, living and experiencing this, I have come to a solid conclusion—no. No I don’t have to use the newest, latest or most revolutionary thing out there to be successful.  In fact it is just the opposite.  The... Read More

Your reach might surprise you

For the last week I have been fighting a nasty flu bug and have not had the opportunity to post.  While I am not at 100% I wanted to get back to the writing world, so here we go. During my ‘rest’ I thought about a lot of different topics to write about, but one that kept coming out on top was ‘reach’.  In advertising your services or products, this is one of the most... Read More

You don’t, you can’t, you just shouldn’t

Why such a negative title? I have a strong point to make and sometimes adding a bit of negativity to your message helps send the message home. I get asked often how to create the perfect advertising campaign. At a lunch, in a meeting or at a business conference I will be asked, “How do I create a successful advertising campaign?”  My reply is short, simple and to the point,... Read More