Keep it simple and save a tree
In reading one of Seth Godin’s blogs and seeing this on the New York Times AND after a network luncheon this afternoon, I couldn’t shut my brain off about content. Yes content. Take a look at the links, I want to take this a little different direction on this.
Why is it that we, business owners, think we need to say so much about what we do? It is fine to talk while networking or elaborate in a speech, but when we are sharing our message about what we do why do we constantly think more is better?
I have designed brochure after brochure, website after website and the biggest fight I always have is about content. “We NEED all of this on the home page” or “We have to have all this info in the flyer”. Even in a design of a logo we seem to always want to say EVERYTHING and if that isn’t enough then we think we need to have some wordy tag line.
Less is more. Yes you hear that all the time, but LESS IS SO MUCH MORE. But still we see companies produce printed, web and advertising materials that just is full of unneeded content. Let’s make a deal right now and save a few trees, a few eyes from reading long messages that have no barring and lets worry about keeping it simple stupid not simply long.
Here are some of the greatest advertisements and some of the most timeless messages; see the similarity?
Slogans that say it all
Nike – “Just Do It”
FedEx – “Relax, it’s FedEx”
Wheaties – “The Breakfast of Champions”
Gillette – “The Best a Man Can Get”
Kay Jewelers – “Every Kiss Begins with Kay”
Nissan – “Enjoy the Ride”
Taco Bell – “Think Outside the Bun”
Doritos 2010
Coca Cola – 1990′s Famous Polar Bears
Simple yet effective print ads
What else should I add to the list? Remember when writing, advertising or explaining what you do keep it simple and keep it to the point. Let your audience fill in the blanks. If you have done your marketing correctly they will fill it in with their wallets.
Related posts:
- Your reach might surprise you For the last week I have been fighting a nasty...
- The Willow Tree The other day I had the privilege to golf with...
- Do you have your “Social Space”? After 17 years of running businesses I have always marveled...
- There is just too much static…so just ignore it. In the world of marketing and advertising there always seems...
- Mark today on your calendars…today is a day of change So after 17 years of business I can truly say...
Comments
One Response to “Keep it simple and save a tree”Trackbacks
Check out what others are saying...[...] This post was mentioned on Twitter by Wesley Chapman. Wesley Chapman said: RT: Keep it simple and save a tree: In reading one of Seth Godin’s blogs and seeing this on… http://goo.gl/fb/ekMMU [...]