Have you every tried to please everyone in a day? How about for 12 hours? Better yet have you ever tried to please everyone around you for an hour? I will go out on a limb and say yes, you have tired, “tried” being the key word there. The crazy thing is tomorrow you will wake up and try it all over again. My advance—don’t. Stop right now and know that you can not nor will you ever please everyone.

Trying to please everyone will only lead to disappointment and in your business endeavors it will handicap you. You will quickly be throwing good money after bad efforts. When you get ready to share your product/service don’t think that your message needs to hit everyone, have it hit a targeted group. How do you find this group? Marketing. Before you even prepare a message take a step back and identify the type of person you want to talk to.

Think in specifics, not generalities. The more specific the group, the better the results. Now that you have them identified, listen to them. Find out what they want or need. Now you are ready to tailor your message. No longer will you get frustrated in creating that message as now you can ‘keep it simple’ and direct. Your days of pleasing everyone must end if you want your advertising messages to succeed.

They got it right when they said, “don’t use a shot gun to kill a mosquito”.

Image credit: http://bruceglider.files.wordpress.com/2008/08/mosquito-researcher-insect-photo-cartoon.jpg

Technorati Tags: Advertising, Blogging, LIME, Marketing

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