The 7 Link Challenge
Darren Rowse from ProBlogger.com had a great idea and challenge. He is calling it the “7 Link Challenge”. The idea is to highlight a few of the blog posts a blogger has made and bring them ‘back from the dead’ if you would. Giving new readers a way to quickly see the blogs history, potential and vision. I thought I would take this challenge. Now being that this blog is new and I used a poor blog service before that didn’t... Read More
Comments, who needs them?
Ever heard the saying, “If you have nothing nice to say, say nothing at all!”? If you have, you are part of the minority when it comes to web users and blog readers. It is funny how many of my clients, friends or like mined individuals will dive into the world of online publishing only to find out that people are quite or plain mean! The online world of content delivery is hands down the best invention since the light bulb, but it is still... Read More
Except one—my dog.
It is funny how life will come at you full circle. How it will pull you and push you through your days, through the months, through the years and then at some point you will look around and see that the journey hasn’t taken you too far, yet it has simply taught you how to get around. When we look at it, it is almost humorous or ironic that in some cases the things we once feared would become the things that save us. Life is a funny thing,... Read More
A day of honor, a day to respect, a day to remember
Today in the United States it is Memorial Day – a day to remember those that bravely given the ultimate sacrifice…their lives. Regardless of your political views or personal beliefs on War, please take a moment and honor the brave men and women that have fallen. Whether you are an American or not take time to thank those that serve you, give them your respect and remember the heros that have been brave enough to give you everything—their... Read More
The digital door is wide open—Anyone ready to walk in?
So this week we had another player enter the digital media world, WIRED. How did they do in this humble marketer’s opinion? I give it a two out of five stars. It is an okay start, but honestly coming from a leader in the geek world I truly expected more from WIRED. They did nail down the rich media content, but the delivery of the content was still laced with the feel of print and not the feel of digital freedom. The ads are nothing more... Read More
Your reach might surprise you
For the last week I have been fighting a nasty flu bug and have not had the opportunity to post. While I am not at 100% I wanted to get back to the writing world, so here we go. During my ‘rest’ I thought about a lot of different topics to write about, but one that kept coming out on top was ‘reach’. In advertising your services or products, this is one of the most critical pieces to success. Understanding your reach is something that... Read More
Write it, type it, post it, tweet it, status it…what is it all?
Another buzz word to really catching on fire in 2010 is ‘Content Marketing’, well what is it? Funny how we use these words in hopes to identify a process in an industry ( whether that is the medical world, auto industry or anything really ) and then we have to write blogs and articles just to explain it. This is one said blog, an explaining blog. ‘Content Marketing’ is advertising or marketing with content. Simple right? Implementation... Read More
The Dinosaurs are not extinct yet!
With all the hype about social ‘this and that’, websites and portable digital media, have we just abandoned talking about all ‘traditional’ forms of distribution and media? I am referencing that big square box called your TV and about those print newspapers and magazines you have lying around. It seems the only reason people will talk about the ‘big box’ is if it has to do with 3-D technology. Or the only reason print is mentioned... Read More
Your best customer was once your worst
The old saying a picture is worth a thousand words has helped photographers and visual artists for centuries. Now I want to introduce to you a saying that will profit you thousands of dollars and help you successfully grow your business for the years to come. ”Your mistakes will make you rich, if you but admit to them.” Simple enough right? Wrong, trick question there. This is perhaps the hardest lesson to learn in business and... Read More
Are you marketing enough, my guess is a big NO!
Sure you run some ads in your local paper, have a radio spot and have that awesome advertisement on TV, but have you marketed lately? Here is my marketing tip of the week, “Get out and know them.” Get out and know your customers. I don’t care if you are a CEO of a fortune 500 company or just starting a company, you need to take a ‘time out’ from your day to day and get to know the people you so ‘nicely’ want to slam your... Read More
