The digital door is wide open—Anyone ready to walk in?

So this week we had another player enter the digital media world, WIRED.  How did they do in this humble marketer’s opinion? I give it a two out of five stars.  It is an okay start, but honestly coming from a leader in the geek world I truly expected more from WIRED. They did nail down the rich media content, but the delivery of the content was still laced with the feel of print and not the feel of digital freedom.  The ads are nothing more... Read More

You don’t, you can’t, you just shouldn’t

Why such a negative title? I have a strong point to make and sometimes adding a bit of negativity to your message helps send the message home. I get asked often how to create the perfect advertising campaign. At a lunch, in a meeting or at a business conference I will be asked, “How do I create a successful advertising campaign?”  My reply is short, simple and to the point, “You don’t.” That is right you do not create a successful or... Read More

Write it, type it, post it, tweet it, status it…what is it all?

Another buzz word to really catching on fire in 2010 is ‘Content Marketing’, well what is it? Funny how we use these words in hopes to identify a process in an industry ( whether that is the medical world, auto industry or anything really ) and then we have to write blogs and articles just to explain it.  This is one said blog, an explaining blog. ‘Content Marketing’ is advertising or marketing with content.  Simple right?  Implementation... Read More