Social—the most overplayed word in history!
There is one reason and one reason only I dislike listening to music radio stations—that is repeats of the same songs over and over again. Songs quickly become overplayed and out wear their welcome fare too quickly. Nothing is simpler then plugging in my iPod and listening to what I chose and only what I chose. Sometimes it is an oldie and sometimes it is a little Black-eyed Peas. Okay I feel better now that I have gotten that out of system. What... Read More
An Opportunity for the Ages
Back in August of 2010 a new company was born, www.orcamd.com, focusing on the mHealth ecosystem through the exploration and development of mobile technology. There is a lot in that little sentence and it has created quite a stir in the mobile world. To date Orca MD has developed four iPad/iPhone apps and is currently working on 6 additional apps, with 10 more slated for this year. This is only the beginning. Without giving out too much information... Read More
The digital door is wide open—Anyone ready to walk in?
So this week we had another player enter the digital media world, WIRED. How did they do in this humble marketer’s opinion? I give it a two out of five stars. It is an okay start, but honestly coming from a leader in the geek world I truly expected more from WIRED. They did nail down the rich media content, but the delivery of the content was still laced with the feel of print and not the feel of digital freedom. The ads are nothing more... Read More
You don’t, you can’t, you just shouldn’t
Why such a negative title? I have a strong point to make and sometimes adding a bit of negativity to your message helps send the message home. I get asked often how to create the perfect advertising campaign. At a lunch, in a meeting or at a business conference I will be asked, “How do I create a successful advertising campaign?” My reply is short, simple and to the point, “You don’t.” That is right you do not create a successful or... Read More
Write it, type it, post it, tweet it, status it…what is it all?
Another buzz word to really catching on fire in 2010 is ‘Content Marketing’, well what is it? Funny how we use these words in hopes to identify a process in an industry ( whether that is the medical world, auto industry or anything really ) and then we have to write blogs and articles just to explain it. This is one said blog, an explaining blog. ‘Content Marketing’ is advertising or marketing with content. Simple right? Implementation... Read More
