Do you have a Beethoven or a Hasselhoff?
I am an avid music lover. So much so that my iTunes is filled with over 529 days ( or over 13,000 songs ) of playable music ranging from classical to rap. Music to me is one of the truest ways to express yourself or a message you wish to convey. Those with musical talents truly have an art of expression and that art is a powerful and effective way of transportation of information. With this said, what if I told you that your brand needs to... Read More
Get Them To Commit
In our personal lives we all aim to get that special commitment, or special some to say ‘yes’ when we ask the big question. Fear drives us not to ask and the thought of rejection often freezes us in our tracks. In business we have the same dilemmas. While you might not be asking your clients to marry you ( although you might ) you are asking them to trust you, your product/service and then offer up the Benjamins. This is a task all on it’s... Read More
Comments, who needs them?
Ever heard the saying, “If you have nothing nice to say, say nothing at all!”? If you have, you are part of the minority when it comes to web users and blog readers. It is funny how many of my clients, friends or like mined individuals will dive into the world of online publishing only to find out that people are quite or plain mean! The online world of content delivery is hands down the best invention since the light bulb, but it is still... Read More
Time for a “Time Out”
In the business world we tend to think that pushing ourselves to the limit is what will breed success. I want to defunk that theory and give you a new strategy to incorporate, called “Time Outs”. As you may or may not know, I am a father of five children and one of our family traditions are “Time Outs”. Not those where our children are sent to their rooms or noses in the corner, these are treats. Every so often my wife and I will take... Read More
Is honesty over rated? Really we are advertising here.
A few days ago I read a blog post from AdAge and Bob Garfield on the topic of KFC and their recent ad campaign and yet again KFC got me thinking. The blog post dives into some of the ‘issues’ with KFC and I encourage you to read it, but I want to take this in a different direction. I want to discuss a principle that seems to be leaving the world as a whole and more noticeably leaving the world of advertising. It all started decades ago and... Read More
There is just too much static…so just ignore it.
In the world of marketing and advertising there always seems to be something new, something better and something you just HAVE to use. After 17 years of watching, living and experiencing this, I have come to a solid conclusion—no. No I don’t have to use the newest, latest or most revolutionary thing out there to be successful. In fact it is just the opposite. The most successful marketing and advertising campaigns use the oldest techniques. I... Read More
You don’t, you can’t, you just shouldn’t
Why such a negative title? I have a strong point to make and sometimes adding a bit of negativity to your message helps send the message home. I get asked often how to create the perfect advertising campaign. At a lunch, in a meeting or at a business conference I will be asked, “How do I create a successful advertising campaign?” My reply is short, simple and to the point, “You don’t.” That is right you do not create a successful or... Read More
365 copies and counting… they hope
I came across an article about the new GQ iPad magazine app from Appleinsider.com and it got me thinking. The article focuses on the fact that GQ has only sold 365 copies of their iPad magazine in a month and a half since the iPad has been out. Wow! Out of a million plus possible consumers GQ has only managed to get 365 downloads, really? Is this a sign that digital magazines are doomed? Not even close. My favorite piece from the article... Read More
Your new mentor is 6 years old
The Boy Scouts of America have a motto that all business owners need to live by, that motto is “Be Prepared”. A simple little statement that can profoundly impact the future of all tried endeavors. The boy scouts are always prepared with first aid kits, water, extra socks and so on. They look to be prepared for emergencies, but when you look deeper into the principle of ‘being prepared’ you will see that it isn’t just about emergencies. ... Read More
The Dinosaurs are not extinct yet!
With all the hype about social ‘this and that’, websites and portable digital media, have we just abandoned talking about all ‘traditional’ forms of distribution and media? I am referencing that big square box called your TV and about those print newspapers and magazines you have lying around. It seems the only reason people will talk about the ‘big box’ is if it has to do with 3-D technology. Or the only reason print is mentioned... Read More
