Do you have a Beethoven or a Hasselhoff?
I am an avid music lover. So much so that my iTunes is filled with over 529 days ( or over 13,000 songs ) of playable music ranging from classical to rap. Music to me is one of the truest ways to express yourself or a message you wish to convey. Those with musical talents truly have an art of expression and that art is a powerful and effective way of transportation of information. With this said, what if I told you that your brand needs to... Read More
There is just too much static…so just ignore it.
In the world of marketing and advertising there always seems to be something new, something better and something you just HAVE to use. After 17 years of watching, living and experiencing this, I have come to a solid conclusion—no. No I don’t have to use the newest, latest or most revolutionary thing out there to be successful. In fact it is just the opposite. The most successful marketing and advertising campaigns use the oldest techniques. I... Read More
You don’t, you can’t, you just shouldn’t
Why such a negative title? I have a strong point to make and sometimes adding a bit of negativity to your message helps send the message home. I get asked often how to create the perfect advertising campaign. At a lunch, in a meeting or at a business conference I will be asked, “How do I create a successful advertising campaign?” My reply is short, simple and to the point, “You don’t.” That is right you do not create a successful or... Read More
Dodo Island
Coming to an iPad near you! Can’t give to much away about this one just yet, but stay tuned! Technorati Tags: Design, LIME, Updates Read More
The Wealth Heart Project
Steve Downs, creator of Wealth Heart, had spent years developing “Financially Fit for LIFE”- a seven step program that promises to get users completely debt free and “financially fit” in 5 years or less. After investing so much time and energy into creating this system, Steve realized he needed an updated brand to match the strength of his message, and by coming to LIME, this is exactly what he received. We created a powerful logo and clean,... Read More
Myth’s About Marketing Part II
To get caught up make sure you have read: Myths of Marketing Part 1 Myth Number 3: I have a website and I got that SEO package so look out world. I won’t have to talk to a customer or do anything, my website will do it all for me. Answer: Not so fast there nitro, you have a lot of work ahead of you. The world wide web, now there is something as misunderstood as a 16 year old female. In fact we will stick with that analogy and I will explain how... Read More
Myth’s About Marketing Part I
I don’t know how many times I get asked, “What is Marketing? What do you do?”. In the fact that I get asked this on a daily basis I have come up with a one line answer, “I make businesses and those that own them money.” A bold statement I know and a comment that is always followed by a one word’r “How?” It is at this point when the conversation changes from quick liners to a full blown discussion. In such I usually start by displacing... Read More
