Mark today on your calendars…today is a day of change
So after 17 years of business I can truly say that what I am about to share with you, is the most exciting project I have ever worked on. After months and months of work I would like to present to you Media Lemur. For the first time in the world’s history print can truly become digital and not just a PDF, website or screen shot of print editions. This won’t be a ‘flip book’ or a flash plug in, Media Lemur is a full feature digital creator. The... Read More
There is just too much static…so just ignore it.
In the world of marketing and advertising there always seems to be something new, something better and something you just HAVE to use. After 17 years of watching, living and experiencing this, I have come to a solid conclusion—no. No I don’t have to use the newest, latest or most revolutionary thing out there to be successful. In fact it is just the opposite. The most successful marketing and advertising campaigns use the oldest techniques. I... Read More
Your reach might surprise you
For the last week I have been fighting a nasty flu bug and have not had the opportunity to post. While I am not at 100% I wanted to get back to the writing world, so here we go. During my ‘rest’ I thought about a lot of different topics to write about, but one that kept coming out on top was ‘reach’. In advertising your services or products, this is one of the most critical pieces to success. Understanding your reach is something that... Read More
Do you have your “Social Space”?
After 17 years of running businesses I have always marveled at the fact that we need to name everything in the business world. We have to give everything a three letter abbreviation or we have to create a buzz word for something that no one really gets, but heck if it has a catchy phrase, then by all mean it has to work! I do admit some of the names are so catchy that even I throw them out there. Like Web 2.0 or SERP ( Search Engine Results Positioning... Read More
Welcome to the world or social media
Now not all the information in this video is actually portrayed. They take a few things out of context, but it does do a good job of exciting you about the online world. Technorati Tags: Advertising, Apple, Apps, Customers, Geolocation, iPhone, LIME, Marketing, SEO, Social Media, Website Read More
So you want your own reality TV show, just join FourSquare.
Everyone seems to want everyone to know everything about anything they are doing all the time. ( Follow that? ) Me however, not so much. Let me be the first to say that I am a social media junkie, but there is a limit to the junk. I also preach that businesses will benefit and profit from social medias like FaceBook and Twitter, but again there is a limit to how they accomplish this. We are getting very close to what I am see as the danger... Read More
Become fearless and go digital
Welcome to 2011 the year of digital content. Okay so it isn’t 2011 yet, but for all intents and purposes it is in this marketers world. So why is 2011 the year of digital content, simply put it is because 2010 has been and will be the year of digital hardware. Devices that were once just concepts, like the iPhone, iPad, Android phones and tablets are becoming realities each and every day. For the first time in the world’s history we have... Read More
