Social—the most overplayed word in history!
There is one reason and one reason only I dislike listening to music radio stations—that is repeats of the same songs over and over again. Songs quickly become overplayed and out wear their welcome fare too quickly. Nothing is simpler then plugging in my iPod and listening to what I chose and only what I chose. Sometimes it is an oldie and sometimes it is a little Black-eyed Peas. Okay I feel better now that I have gotten that out of system. What... Read More
Mark today on your calendars…today is a day of change
So after 17 years of business I can truly say that what I am about to share with you, is the most exciting project I have ever worked on. After months and months of work I would like to present to you Media Lemur. For the first time in the world’s history print can truly become digital and not just a PDF, website or screen shot of print editions. This won’t be a ‘flip book’ or a flash plug in, Media Lemur is a full feature digital creator. The... Read More
There is just too much static…so just ignore it.
In the world of marketing and advertising there always seems to be something new, something better and something you just HAVE to use. After 17 years of watching, living and experiencing this, I have come to a solid conclusion—no. No I don’t have to use the newest, latest or most revolutionary thing out there to be successful. In fact it is just the opposite. The most successful marketing and advertising campaigns use the oldest techniques. I... Read More
Your reach might surprise you
For the last week I have been fighting a nasty flu bug and have not had the opportunity to post. While I am not at 100% I wanted to get back to the writing world, so here we go. During my ‘rest’ I thought about a lot of different topics to write about, but one that kept coming out on top was ‘reach’. In advertising your services or products, this is one of the most critical pieces to success. Understanding your reach is something that... Read More
Write it, type it, post it, tweet it, status it…what is it all?
Another buzz word to really catching on fire in 2010 is ‘Content Marketing’, well what is it? Funny how we use these words in hopes to identify a process in an industry ( whether that is the medical world, auto industry or anything really ) and then we have to write blogs and articles just to explain it. This is one said blog, an explaining blog. ‘Content Marketing’ is advertising or marketing with content. Simple right? Implementation... Read More
Here is a primetime example of creating “Social Space”
Perry Homes is starting up a FaceBook and they are using the old, “we will give you something for doing something” adverting model. I will be following this to see how it goes. So far they have 14 ‘Likes’ including me. Here is the text to their facebook and their links: “We are trying very hard to get into the spirit of social media, so we wanted to start by giving away $10000 total worth of travel vouchers to... Read More
Do you have your “Social Space”?
After 17 years of running businesses I have always marveled at the fact that we need to name everything in the business world. We have to give everything a three letter abbreviation or we have to create a buzz word for something that no one really gets, but heck if it has a catchy phrase, then by all mean it has to work! I do admit some of the names are so catchy that even I throw them out there. Like Web 2.0 or SERP ( Search Engine Results Positioning... Read More
Welcome to the world or social media
Now not all the information in this video is actually portrayed. They take a few things out of context, but it does do a good job of exciting you about the online world. Technorati Tags: Advertising, Apple, Apps, Customers, Geolocation, iPhone, LIME, Marketing, SEO, Social Media, Website Read More
So you want your own reality TV show, just join FourSquare.
Everyone seems to want everyone to know everything about anything they are doing all the time. ( Follow that? ) Me however, not so much. Let me be the first to say that I am a social media junkie, but there is a limit to the junk. I also preach that businesses will benefit and profit from social medias like FaceBook and Twitter, but again there is a limit to how they accomplish this. We are getting very close to what I am see as the danger... Read More
Myth’s About Marketing Part II
To get caught up make sure you have read: Myths of Marketing Part 1 Myth Number 3: I have a website and I got that SEO package so look out world. I won’t have to talk to a customer or do anything, my website will do it all for me. Answer: Not so fast there nitro, you have a lot of work ahead of you. The world wide web, now there is something as misunderstood as a 16 year old female. In fact we will stick with that analogy and I will explain how... Read More
