Social—the most overplayed word in history!
There is one reason and one reason only I dislike listening to music radio stations—that is repeats of the same songs over and over again. Songs quickly become overplayed and out wear their welcome fare too quickly. Nothing is simpler then plugging in my iPod and listening to what I chose and only what I chose. Sometimes it is an oldie and sometimes it is a little Black-eyed Peas. Okay I feel better now that I have gotten that out of system. What... Read More
Do you have a Beethoven or a Hasselhoff?
I am an avid music lover. So much so that my iTunes is filled with over 529 days ( or over 13,000 songs ) of playable music ranging from classical to rap. Music to me is one of the truest ways to express yourself or a message you wish to convey. Those with musical talents truly have an art of expression and that art is a powerful and effective way of transportation of information. With this said, what if I told you that your brand needs to... Read More
Get Them To Commit
In our personal lives we all aim to get that special commitment, or special some to say ‘yes’ when we ask the big question. Fear drives us not to ask and the thought of rejection often freezes us in our tracks. In business we have the same dilemmas. While you might not be asking your clients to marry you ( although you might ) you are asking them to trust you, your product/service and then offer up the Benjamins. This is a task all on it’s... Read More
Comments, who needs them?
Ever heard the saying, “If you have nothing nice to say, say nothing at all!”? If you have, you are part of the minority when it comes to web users and blog readers. It is funny how many of my clients, friends or like mined individuals will dive into the world of online publishing only to find out that people are quite or plain mean! The online world of content delivery is hands down the best invention since the light bulb, but it is still... Read More
Is honesty over rated? Really we are advertising here.
A few days ago I read a blog post from AdAge and Bob Garfield on the topic of KFC and their recent ad campaign and yet again KFC got me thinking. The blog post dives into some of the ‘issues’ with KFC and I encourage you to read it, but I want to take this in a different direction. I want to discuss a principle that seems to be leaving the world as a whole and more noticeably leaving the world of advertising. It all started decades ago and... Read More
There is just too much static…so just ignore it.
In the world of marketing and advertising there always seems to be something new, something better and something you just HAVE to use. After 17 years of watching, living and experiencing this, I have come to a solid conclusion—no. No I don’t have to use the newest, latest or most revolutionary thing out there to be successful. In fact it is just the opposite. The most successful marketing and advertising campaigns use the oldest techniques. I... Read More
Your reach might surprise you
For the last week I have been fighting a nasty flu bug and have not had the opportunity to post. While I am not at 100% I wanted to get back to the writing world, so here we go. During my ‘rest’ I thought about a lot of different topics to write about, but one that kept coming out on top was ‘reach’. In advertising your services or products, this is one of the most critical pieces to success. Understanding your reach is something that... Read More
You don’t, you can’t, you just shouldn’t
Why such a negative title? I have a strong point to make and sometimes adding a bit of negativity to your message helps send the message home. I get asked often how to create the perfect advertising campaign. At a lunch, in a meeting or at a business conference I will be asked, “How do I create a successful advertising campaign?” My reply is short, simple and to the point, “You don’t.” That is right you do not create a successful or... Read More
Write it, type it, post it, tweet it, status it…what is it all?
Another buzz word to really catching on fire in 2010 is ‘Content Marketing’, well what is it? Funny how we use these words in hopes to identify a process in an industry ( whether that is the medical world, auto industry or anything really ) and then we have to write blogs and articles just to explain it. This is one said blog, an explaining blog. ‘Content Marketing’ is advertising or marketing with content. Simple right? Implementation... Read More
Here is a primetime example of creating “Social Space”
Perry Homes is starting up a FaceBook and they are using the old, “we will give you something for doing something” adverting model. I will be following this to see how it goes. So far they have 14 ‘Likes’ including me. Here is the text to their facebook and their links: “We are trying very hard to get into the spirit of social media, so we wanted to start by giving away $10000 total worth of travel vouchers to... Read More
