The Dinosaurs are not extinct yet!
With all the hype about social ‘this and that’, websites and portable digital media, have we just abandoned talking about all ‘traditional’ forms of distribution and media? I am referencing that big square box called your TV and about those print newspapers and magazines you have lying around. It seems the only reason people will talk about the ‘big box’ is if it has to do with 3-D technology. Or the only reason print is mentioned is to say how it is going to be destroyed by digital content—well let’s change that!
Your traditional medias are strong and while they may not completely rule the headlines, they still rule living rooms, bathrooms and doctors offices all around the world. This means as a business owner you can’t jump ship and not focus on the bread and butter of advertising. Example, last night my wife and I were watching American Idol and there was Apple and it’s iPad.
Apple launched a new media campaign showing the iPad in the real world, running apps and trying to convince the masses to ‘buy one’. So the king of the headlines ( the iPad ) is using the grandfather of media distribution to spread the word—yes, your business needs to use grandpa too.
Now lets look at great grandpa, print media. Yes it is understood that print medias are hurting and readership is down, but the asterix here is that readership is down due to the fact that at one time the only way to get the news was in print. Now we have several different ways to gather information, thus readership in one is down and up in another.
With that said there are still A LOT of human eyes reading print media and they will be for at least the next 10 years. Example number two. A few months ago the New York Jets traded away their number one running back to the Kansas City Chiefs. This had the makings of a PR nightmare for the team and an ethical one as well. So what did they do? They, the New York Jets, took out a full page add in the Kansas City newspaper to thank him for all he had done as a Jet. Could of they of blogged about it? Yes and they did, but the impact of that print ad was so well received add read by thousands of fans which shared it with hundred of thousands of people. Print is in no way dead, it is just not the same as it once was.
So in all the hype about social media, blogs, FaceBook, Twitter and so on, don’t forget about the ‘dinosaurs’ of advertising and marketing. They may not be as giant as they once were, but their impact and reach is still too great to ignore. The true trick is to use the hype in combination with tradition to create unprecedented results. Need to know how? ( shameless plug about to come ) Contact me at LIME Marketing 801-423-LIME or email info@getlimed.com
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I agree and that’s really how new media works it uses all resources available to bring the message, story, and product to the masses. I still subscribe to magazines and then check the blogs. I’ll watch my favorite shows online and then go watch extras on Hulu. Best example I could think of is Heroes. One of the first shows to use old forms of media and then use social media to bring forth new media. I feel they set the bar and showed people you can’t have one without the other.
Good Post. Still would love to meet for that interview. Also I contacted some people and we just might have two events for you to speak at.
Thank you for the feedback! Keep me posted on the events!